Profile of Sugar Bar in Miami: A Look into the City’s Hottest Nightlife Spot

by | Jan 28, 2024 | bars | 0 comments

Sugar Bar in Miami is a rooftop bar and lounge located on the 40th floor of EAST Miami in the heart of Brickell. The bar serves exotic cocktails, Asian-inspired tapas, and offers stunning views of the city. The bar has become a popular destination for tourists and locals alike, providing a unique and upscale experience.

A neon-lit sugar bar sign against a backdrop of palm trees and a vibrant Miami skyline

One of the standout features of Sugar Bar is its breathtaking views of the Miami skyline. The bar is located on the 40th floor of EAST Miami, offering panoramic views of the city. The bar’s outdoor seating area provides an unparalleled view of the surrounding area, making it the perfect spot for a romantic evening or a night out with friends.

Sugar Bar’s menu features a wide range of exotic cocktails and Asian-inspired tapas. The bar’s signature cocktails are a must-try, with unique and flavorful combinations that are sure to impress. The tapas menu offers a variety of small plates, perfect for sharing with friends or enjoying as a light meal. The bar’s upscale atmosphere and attentive service make it an ideal spot for a night out in Miami.

History of Sugar Bar

A bustling bar with a retro vibe, neon signs, and a lively crowd enjoying cocktails and live music

Founding and Origin

Sugar Bar is a rooftop bar located in the heart of Brickell, Miami. It was founded in 2016 and is situated on the 40th floor of the EAST Miami Hotel. The bar is known for its Asian-inspired cocktails and tapas and is a popular spot for locals and visitors alike. The bar is owned by the Swire Properties Inc, a real estate firm that specializes in developing commercial and residential properties.

Evolution Over the Years

Since its inception, Sugar Bar has evolved significantly. The bar started with a simple menu of cocktails and tapas, but over the years, it has expanded its offerings to include a wide range of drinks and dishes. The bar has also undergone several renovations to improve its ambiance and decor. The most recent renovation was in 2022, where the bar was redesigned to include a stunning Asian-style garden with subtle lighting that perfectly compliments the ambiance.

Sugar Bar has also gained recognition over the years. In 2021, it was named one of the best rooftop bars in the US by Big 7 Travel. The bar continues to attract a diverse crowd, including locals, tourists, and celebrities. Despite its popularity, Sugar Bar has maintained its reputation as an intimate and exclusive spot, offering breathtaking views of Miami’s skyline.

Overall, Sugar Bar has come a long way since its founding in 2016. With its unique ambiance, delicious drinks, and stunning views, it is no surprise that the bar has become a staple in Miami’s nightlife scene.

Location and Ambience

A vibrant Miami sugar bar with colorful decor, beachy vibes, and lively music. Palm trees and ocean views add to the relaxed atmosphere

Geographic Position

Sugar is a rooftop bar and lounge located on the 40th floor of EAST Miami, situated at 788 Brickell Plaza, Miami, Florida. The bar is located in the heart of Brickell, which is considered one of the most vibrant and luxurious neighborhoods in Miami. The bar’s location offers stunning views of the city, including the Miami River, Biscayne Bay, and the Miami skyline.

Interior Design and Atmosphere

Sugar’s interior design and atmosphere are Asian-inspired. The bar features a lush garden setting that serves as an untraditional hideaway located high in the sky above urban downtown Miami. The interior design is elegant and sophisticated, with an emphasis on natural materials such as wood and stone. The bar’s atmosphere is relaxed and welcoming, making it an ideal place to unwind after a long day or to enjoy a night out with friends.

The bar’s seating is a mix of indoor and outdoor spaces, with plenty of comfortable seating options available. The outdoor seating area features a variety of lounge chairs, sofas, and tables, all of which are arranged to take advantage of the bar’s stunning views. The indoor seating area is just as comfortable, with plush sofas and chairs arranged around low tables.

In terms of lighting, Sugar has a warm and inviting atmosphere, with soft lighting that creates a cozy and intimate ambiance. The bar’s music selection is carefully curated to match the atmosphere, with a mix of chillout, lounge, and downtempo beats that create a relaxed and sophisticated vibe.

Overall, Sugar’s location and ambiance make it one of the most popular rooftop bars in Miami. Its stunning views, elegant interior design, and relaxed atmosphere make it an ideal place to enjoy a night out with friends or to unwind after a long day.

Menu Highlights

Signature Cocktails

Sugar Bar in Miami is known for its signature cocktails, which are expertly crafted by skilled mixologists. Some of the most popular cocktails on the menu include the “Eastern Standard,” which is a refreshing blend of vodka, cucumber, and lime, and the “Lychee Blossom,” which features vodka, lychee, and lemon. Other notable drinks include the “Coco Loco,” a coconut-infused rum cocktail, and the “Spicy Margarita,” which is made with jalapeno-infused tequila and fresh lime juice.

Savory and Sweet Offerings

In addition to its impressive cocktail menu, Sugar Bar also offers a variety of savory and sweet dishes. The menu features Asian-inspired small plates, such as the crispy pork belly bao buns and the spicy tuna crispy rice. For those with a sweet tooth, the coconut pandan leaf crepe and the lychee creme brulee are popular choices.

Overall, Sugar Bar in Miami offers a unique and sophisticated dining experience, with a menu that caters to both cocktail and food enthusiasts. The combination of stunning views, expertly crafted cocktails, and delicious small plates makes Sugar Bar a must-visit destination for anyone looking for a memorable night out in Miami.

Special Events and Entertainment

Recurring Events

Sugar Bar in Miami offers a variety of recurring events that are sure to keep guests entertained. Every Monday, from 6 pm to 10 pm, the bar hosts a “Sake & Sushi” night, where guests can enjoy a selection of sushi rolls and sake cocktails. On Tuesdays, Sugar offers a “Ladies Night” promotion, with half-price drinks for women all night long. Wednesdays are reserved for “Wine Down Wednesdays,” with half-price bottles of wine available all night.

Guest Performances

In addition to the recurring events, Sugar Bar also features guest performances by local DJs and musicians. Guests can enjoy live music on weekends, with DJ sets and performances from local artists. The bar also hosts special events and parties throughout the year, such as New Year’s Eve celebrations and Halloween parties.

Overall, Sugar Bar in Miami provides a lively and entertaining atmosphere for guests to enjoy. With a variety of recurring events and guest performances, there is always something new and exciting happening at the bar.

Customer Experience

Service Quality

Sugar bar in Miami is known for its exceptional service quality. The staff is friendly and attentive, ensuring that customers are well taken care of throughout their stay. The bartenders are knowledgeable and skilled, creating delicious cocktails that are beautifully presented. The service is prompt and efficient, ensuring that customers are not kept waiting for long periods.

Clientele Feedback

Customer feedback for Sugar bar in Miami is overwhelmingly positive. Many customers have praised the bar for its excellent service and stunning views. The atmosphere is relaxed and comfortable, making it a great place to unwind after a long day. The bar is also popular for its Asian-inspired cocktails and tapas, which are both delicious and beautifully presented.

Customers have also praised the bar for its stunning views of Miami’s skyline. The bar is located 40 floors up at the top of EAST Miami, providing customers with a breathtaking view of the city. The bar is also surrounded by the city lights at night, providing a stunning backdrop for sunset and moonrise views.

In conclusion, Sugar bar in Miami offers a unique and unforgettable customer experience. With exceptional service quality and stunning views, it is no wonder that the bar is a popular destination for locals and visitors alike.

Business Operations

Management and Staff

Sugar Bar is managed by a team of experienced professionals who have extensive knowledge of the hospitality industry. The staff is well-trained and dedicated to providing exceptional service to all customers. The management team is committed to ensuring that all customers have a memorable experience at the bar. They are always available to address any concerns or questions that customers may have.

The bar has a team of skilled bartenders who are experts at creating unique and delicious cocktails. They use only the freshest ingredients and are always looking for new and innovative ways to create exciting drinks. The bar also has a team of chefs who prepare delicious Asian tapas, such as bao buns and signature sushi.

Hours of Operation

Sugar Bar is open daily from afternoon to late at night. On Mondays to Wednesdays, the bar is open from 4:00 pm to 2:00 am. On Thursdays to Fridays, the bar is open from 4:00 pm to 3:00 am. On Saturdays, the bar is open from 12:00 pm to 3:00 am, and on Sundays, the bar is open from 12:00 pm to 2:00 am. All ages are welcome before 6:00 pm, but guests must be 21 years or older after 6:00 pm and present a physical ID. Minimum consumption applies for table reservations. Customers should note that the hours of operation may vary during special events or holidays.

Overall, Sugar Bar is a well-managed establishment with a team of skilled professionals who are dedicated to providing exceptional service to all customers. The bar has convenient hours of operation that cater to a wide range of customers, making it an ideal location for a night out with friends or a romantic evening with a loved one.

Media Coverage and Reviews

Sugar has received a significant amount of media coverage and positive reviews since its opening. Here are some highlights:

  • Yelp: Sugar has a 3.2-star rating on Yelp, with over 775 reviews. Customers praise the bar’s rooftop location, stunning views, and creative cocktails. However, some reviewers note that the prices are on the higher side.
  • TripAdvisor: On TripAdvisor, Sugar has a 4.5-star rating based on 557 reviews. Visitors appreciate the bar’s Asian-inspired menu, attentive service, and upscale atmosphere. Some guests, however, mention that the bar can get crowded and noisy during peak hours.
  • Miami Herald: The Miami Herald named Sugar one of the best rooftop bars in Miami, praising its panoramic views of the city and the water. The article notes that Sugar’s location in the trendy Brickell neighborhood and its sophisticated decor make it a popular spot for locals and tourists alike.
  • The Infatuation: The Infatuation describes Sugar as one of Miami’s fanciest rooftop spots, with an upscale atmosphere and creative cocktails. However, the review notes that the bar enforces a dress code at night and can have a long line to get in.

Overall, Sugar has received positive reviews from customers and critics alike, with many praising its stunning views, creative cocktails, and upscale atmosphere. While some reviewers note that the prices can be on the higher side, most agree that the bar is worth a visit for its unique location and ambiance.

Community Involvement and Sustainability

Sugar bar in Miami is committed to promoting community involvement and sustainability. The bar supports local farmers and suppliers by sourcing fresh and organic ingredients for its food and drinks. Sugar’s menu features Asian tapas, like bao buns and signature sushi, which are made with locally sourced produce.

In addition to sourcing locally, Sugar is also committed to reducing its environmental impact. The bar has implemented a number of eco-friendly practices, such as using biodegradable straws and cups, recycling waste, and using energy-efficient lighting. Sugar also supports Slow Food USA, an organization that promotes restaurants committed to the slow food values of thoughtful sourcing, reducing environmental impact, cultural connection, community involvement, and staff support.

Sugar is also involved in community service projects. The bar regularly hosts charity events and fundraisers to support local organizations, such as the Miami Children’s Hospital and the Humane Society. Sugar also encourages its staff to volunteer in the community and provides opportunities for them to do so.

Overall, Sugar is committed to promoting sustainability and community involvement in Miami. The bar’s dedication to sourcing locally and reducing its environmental impact, as well as its involvement in community service projects, make it a great choice for those who want to support businesses that are committed to making a positive impact.

Contact Information and Reservations

To make a reservation or inquire about Sugar Bar’s services, guests can contact the establishment through the following channels:

  • Phone: Guests can call Sugar Bar at +1 786-805-4655 to make a reservation or ask questions.
  • Website: Sugar Bar’s official website is Guests can visit the website to view the menu, make a reservation, and learn more about the establishment.
  • Email: Guests can send an email to Sugar Bar at to inquire about reservations or other services.

Sugar Bar is located at 788 Brickell Plaza, Miami, FL 33131-3521. The establishment is open from 5:00 PM to 1:00 AM from Tuesday to Thursday and from 5:00 PM to 2:00 AM from Friday to Saturday. It is closed on Sundays and Mondays.

Guests are advised to make a reservation in advance to ensure that they get a table. Reservations can be made through the phone, website, or email. Sugar Bar accepts walk-ins, but availability is not guaranteed.

Sugar Bar has a smart casual dress code, and guests are advised to dress appropriately. The establishment does not allow sports attire, beachwear, or flip-flops.