Playboy Moves Global HQ to Miami Beach

Playboy Enterprises is relocating its global headquarters from Los Angeles to Miami Beach, the company announced Thursday. Alongside the move, Playboy plans to open a new Playboy Club featuring a high-end restaurant and an exclusive members-only lounge.

CEO Ben Kohn called Miami Beach “the ideal home for Playboy’s next chapter,” citing its cultural influence, vibrancy, and business-friendly environment. The new headquarters and club will be housed in developer Robert Rivani’s property in central Miami Beach.

Local officials welcomed the move, with Miami Beach Commissioner Joseph Magazine highlighting the jobs and economic growth it is expected to bring. Playboy says the relocation reflects its strategy to create global content and experiences while remaining anchored in one of the country’s most dynamic cities.